Introducing

I'm Vageesh Pundir

With 9+ years in digital marketing and category management, I’ve helped brands scale revenue, optimize acquisition, lower CAC, and improve ROAS.

If you're looking to refine your marketing playbook, I'm just a click away!

Let's connect!
Animated Vageesh

From Campaigns to Adventures- A Bit About Me!

Hey, I’m Vageesh Pundir, a growth marketer with 9+ years of experience in digital marketing, category management, and performance marketing.

I’ve helped brands scale revenue, optimize acquisition channels, and build strategies that actually move the needle. Whether it’s improving ROAS, lowering CAC, or driving growth, I enjoy breaking down challenges and turning them into opportunities.

When I’m not working on marketing strategies, you’ll probably find me exploring a new country solo (11 and counting!) or deep-diving into topics around mental health and self-improvement.

I believe in data-driven marketing, but also in storytelling, experimentation, and making an impact beyond just numbers.

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From Strategy to Scale

Category Management

I have successfully built and scaled multiple categories from 0 to 1, driving significant revenue growth across industries. By leveraging pricing, marketing, and customer insights, I have optimized category performance at scale.

✅ Revenue Impact: Owned P&L and scaled high-revenue categories generating ₹16 Cr/month with optimized pricing & promotions.

✅ Customer Acquisition: Scaled demand through paid and organic campaigns, improving conversion rates and retention.

✅ Data-Driven Optimization: Used GA4, Looker, and Tableau to analyze trends and refine category strategies.

✅ Cross-Functional Execution: Collaborated with product, sales, and marketing teams to expand category reach and drive results.

I take a full-funnel approach to growth, combining paid and organic strategies to drive sustainable business impact. By optimizing campaigns, refining targeting, and continuously testing, I focus on maximizing efficiency, improving acquisition costs, engagement, and revenue. My goal is to create scalable growth engines that deliver long-term value, not just short-term wins.

✅ Scalable Growth Strategies: Built full-funnel marketing strategies that drive sustained growth across paid, organic, and social media platfroms.

✅ Performance Marketing: Managed paid media across Google, Meta, and LinkedIn, reducing nCAC and increasing ROAS.

✅ A/B Testing & CRO: Continuously tested creatives, audiences, and landing pages to maximize CTR and reduce CPA.

✅ Retention & CRM: Designed email/text/in-app strategies that improved engagement and lifted repeat purchase rates.

Bringing a product to market is more than just launching; it’s about creating the right positioning, messaging, and distribution strategy to drive adoption. I focus on building structured GTM strategies that align with business goals, ensuring a smooth launch, strong market penetration, and sustainable growth. From identifying target audiences to optimizing acquisition channels, I help turn great products into successful businesses.

✅ Market Research & Positioning: Identified target audiences, competitive landscape, and market opportunities for successful product launches.

✅ User Acquisition & Demand Generation: Built multi-channel campaigns across paid, organic, and partnerships to drive adoption.

✅ Pricing & Monetization Strategy: Developed pricing models to optimize conversion rates, customer acquisition, and retention.

✅ Retention & Engagement Strategies: Designed post-launch engagement plans, including email marketing, community-building, and loyalty programs.

Amar

What sets Vageesh apart is his deep understanding of performance marketing and data-driven strategy. He didn’t just run campaigns, he optimized them relentlessly, refining our targeting, messaging, and ad spend to get the best ROI. Thanks to his expertise, our monthly leads skyrocketed to triple digits, significantly improving our sales pipeline. More than just numbers, he truly cares about business growth and brings insights that go beyond typical marketing execution. If you're looking for someone to turn your marketing around and drive real, measurable results, Vageesh is the person to go to! If you're looking for someone who can turn your marketing around and drive real, measurable results, Vageesh is the person to go to!

Amar Kumar Chaudhary

Director IPRA Security Solutions Pvt Ltd.